THE SOCIO-ECONOMIC IMPORTANCE OF AGRIBUSINESS PRODUCTS AND THE ROLE OF MARKETING ACTIVITIES IN ORGANIZING THEIR SALES

Abstract

The article draws attention to the role of agricultural products in food and food security and provision. The strategic importance of the efficient organization of the system of production, supply, processing, storage, transportation and sale of agricultural products is commented on. The important structures in the formation of the system and the construction of a mechanism for the sale of agribusiness products are characterized, and the special role of marketing activities in this process is substantiated. The advantages of using modern marketing technologies and tools in more efficient organization of the agribusiness product sales process, product promotion, and delivery to consumers are substantiated. It is noted that the application of digital marketing tools and methods 
creates the basis for more efficient results for agribusiness structures, increasing sales and agricultural income, rapid development of rural areas and solving socio-economic problems, and increasing the level of food security and provision