THE IMPORTANCE OF MARKETING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Abstract

The purpose of the study is to determine the regularities of economic processes in the context of sustainable development, to identify and systematize the features of the formation of marketing relations, to determine the possibilities of optimal use of marketing tools, methods and means, and the necessary components of its development mechanisms. Research method: grouping and comparative  analysis methods were used during the study. Research results: results were obtained related to the activities of the economic system as a whole and its individual sectors based on the line of “demand monitoring - pre-production planning - production  implementation”, and methods for assessing sustainability factors in production were determined.