THE ROLE OF MARKETING IN THE FORMATION OF APPROPRIATE STRATEGIES IN AZERBAIJAN

Abstract

In the relevant article, economic activity based on marketing in the Republic of Azerbaijan was analyzed recently, based on statistical data about the country's industrial complex and its development potential, current problems of marketing strategies of industrial enterprises were considered. The need to conduct marketing research in the market for the development of effective strategic programs of the country's enterprises was logically and based on the real characteristics of the investment activity of enterprises in 
the Republic of Azerbaijan, by determining the framework of investors' interest, effective methods and tools were analyzed, and the importance of conducting marketing research to better stimulate the investment activity of the regions was confirmed. has been done. The need to use marketing and marketing research in the development of the development strategy of the Republic of Azerbaijan was justified, the boundaries of priorities related to targets and resources for market participants were revealed, and the 
priority directions of the country's economic development were determined.