Turizmdə reklam fəaliyyətinin təkmilləşdirilməsi istiqamətləri

Abstract

Advertising and promotion is considered as a factor affecting the demand of a country in the international tourism market. Promotional activities are activities aimed at individuals, targeting groups of potential consumers. The most important effect of advertising and promotional activities on tourism demand is to provide information to the consumer about a touristic region or country. This factor may have the effect of increasing existing tourism demand, but it will also have the power to drive potential tourism demand. For this purpose, the countries that have a say in international tourism are allocating more funds to 
advertising and promotion activities in order to maintain their image on the one hand, and to gain more market share on the other hand [5].Natural population growth and environmental changes are taken into account in the development of tourism. Natural growth exists in each country with qualitative changes that occur along with the economic factor. Especially the forest, mountains and climate change are common factors that cause the increase or decrease of any type of tourism in the current year. Therefore, human resources, advertising, as well as the public opinion of those who come to the country as tourists play a key role in the organization of tourism. Advertising, being an informational activity in the field of tourism, provides a direct link between the 
production and consumption of tourism products. In the tourism industry, advertising information has gone beyond the narrow framework of the information function providing a directed flow and assumed the communicative function. With its help, "contact" is maintained with the market and the consumer. It allows you to control the promotion of services in the market, to create and integrate a system of stable buyer preferences for advertised objects, and to make adjustments to sales activities. Using consumer-directed influence, advertising not only helps to create demand, but also to manage it.