EFFECTIVENESS OF USING MARKETING SERVICES IN THE SPHERE OF EXCHANGE

Abstract

 The effectiveness of marketing in the sphere of exchange depends on how the marketing service in the organization is structured, what tasks and at what level it solves. At the same time, marketing information plays a decisive role, and specific marketing functions must be combined with specific functions of other blocks and subsystems of the organization. The content of the marketing activity process is a defining component of the management process.