Factors influencing the development of the banking services market

Аннотация

 The banking services market is characterized by the quantity and quality of banking services provided through purposeful activities aimed at meeting customers’ financial needs. The functioning and development of the banking services market are directly and indirectly influenced by various factors. Banks are considered to be one of the main sources of additional financial resources 
for the population and varied sectors of the economy. In the modern economic environment, credit institutions act not only as providers of banking services but also as market analysts. Since credit institutions play an important role in the development of business and in meeting its financial needs, the market inevitably places banks among the fundamental elements of economic policy. In this regard, there is a need for a systematic analysis of the factors influencing the banking services market