THE ROLE OF PUBLIC RELATIONS IN SHAPING THE IMAGE OF A COMPANY

Abstract

The purpose of the research - The purpose of this research is that today's people are in constant and uninterrupted communication with companies through the internet. They react to the advertisements they encounter, evaluate them, share their opinions about the products they own with others, and try to share their complaints and needs with the responsible individuals at the company. All 
these factors encourage companies to maintain their public relations at the highest level and to prioritize their communication with customers to protect and enhance the company's image. This research aims to explain the increased importance of public relations for companies today