ORGANIZATION AND MANAGEMENT OF NEW MARKETING SERVICES IN TOURISM ENTERPRISES

Abstract

Tourism companies are trying to find new ways to sell their products and compete with others in the industry. They do this because more and more people want to go on vacation and they want different options. These companies are learning how to market themselves better and how to use technology to help them. They also follow the strategies implemented by other companies and try to learn from them. It is important for them to learn what is happening in the industry so that they can make good decisions. 
The emergence and growth of new marketing services in the tourism industry is conditioned by the economic and competitive landscape in tourism, as well as the ever-changing demand for tourism products. This article examines the organization and management of these new marketing services, including the development of marketing strategies, current marketing services available in tourism, the use of digital marketing methods, and global practices in managing tourism marketing activities. In addition, the article examines the current state of marketing in local tourism enterprises.