PRINCIPLES OF PLANNING AND ORGANIZATION OF TOURISM DESTINATION STRUCTURE

Abstract

The actuality of the subject. The organization and sustainable development of the modern tourism industry requires the creation of localized tourism subjekts, corresponding to the natural tourism resources and potential of the territories. Tourism destinations are considered one of such type of tourism subjects. Formation of the optimal structure of destinations is considered an important 
factor to ensure the sustainable development of tourism. The article is dedicated to the principles of planning and organization of tourism destinations and therefore stands out for its relevance.The purpose of the study. The purpose of the research is to determine the principles of planning, organizing the structure and efficient operation of tourist destinations.Research materials and methods. The material of the study is made up of the research works of local and foreign researchers devoted to the planning, organization and development of tourism destinations, the principles of approach to the organization of destinations by international, national and local tourism organizations.Analytical analysis, comparison, generalization, and synthesis methods were used in the research.Scientific novelty of the research. As a result of the research, the principles of planning, organization of the structure and efficient operation of the destinations were determined.Practical significance of the study. The principles determined as a result of the research, the proposed proposals and recommendations, are of practical importance and can be used by state 
tourism management structures and tourism organizations in the organization of tourism destinations. The results of the study can be referred to as a valuable source in scientific-research works on the organization of tourism destinations.